VeRO Violations And How To Avoid Them

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Running a successful business on eBay comes with a host of responsibilities as well.
When your business is entirely based out of eBay, getting your account suspended is the last thing you want. But sometimes you unintentionally infringe certain regulations that might put your account in grave peril.
VeRO violations are the most common of the lot.

Infringing VeRO regulations repeatedly might also get your account suspended permanently.
To avoid that, you need to learn everything about VeRO regulations, the eBay VeRO list, and how to avoid violating them.

What Is VeRO?

The Verified Rights Owner (VeRO) program allows owners and manufacturers to retain intellectual property (IP) rights.
It also permits them to report any listing on eBay that infringes their rights.
eBay will immediately take action on that and get the listing removed.

What Actions Are Considered As A Violation of The VeRO Regulations

Here is a list of actions that are considered as a violation of VeRO regulations and can get your listing removed:

  • Falsely claiming to be an authorized dealer of a particular brand 
  • Copying text, images, phrases, video clips, and other properties that are trademarked by the brand or are present in the VeRO List
  • Selling fake and counterfeit products
  • Making false or exaggerated claims about a particular product
  • Using the brand’s name and logo for products they didn’t manufacture

How Can You Avoid Violating VeRO Regulations

In addition to the above list, the tips mentioned below will add extra security to ensure that you are not infringing any regulation, even unintentionally.

  • Click your own pictures for the products.
    Just because a picture is available on the internet without a watermark doesn’t mean you are free to use it.
    Every intellectual property is copyright protected.
  • Check the VeRO list to ensure that you are not unknowingly using any phrase that might land you in trouble later.
    The VeRO list is a database of brand names, texts, and phrases that you are not allowed to use. Using these texts will get your listing deleted.
  • If you do not find a product in the VeRO list, try contacting the owner to get approval for using their images and texts.
    The rule is simple–if you do not have the consent of the owner, you cannot use the property.

Consequences Of Infringing VeRO Regulations

VeRO regulations should not be taken lightly. Violating these rules can land your business in serious trouble.

  • If you are a first-time offender, you will receive a warning and your listing will be removed.
  • If you are a repeat offender, the consequence will depend on the severity of your offense.
    In extreme cases, your account might be suspended permanently.

Final Thoughts

There is nothing much that you can do if your listing is removed.
The best that you can do is contact eBay and get the contact details of the owner.
Then you can ask them how this issue can be resolved in case you want to re-list the product or list products of that particular brand in the future.
If you don’t want to waste your time and resources on this unnecessary hassle, follow the above-mentioned tips while finalizing the listing.